SCHAAF

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As ITEM of January also the sweatshirt Nevermind stands for an attitude towards life: It refers to a human need for comfort negligence, which normally in everyday life with its demands and struggles can not be lived.

The new sweater from SCHAAF is a subtle and wearable protest against this restriction. It gives the (too) often oppressed right to a liberating “I do not care” feeling a home.

SHOOTING

The munich based photographer Tobias Knipf did this Shooting for the new SCHAAF-item, featuring lovely Avianna McKee and Markus Seer . Thank you!

Styling: Saskia Hammen, Miriam Schaaf

In January 2011 “ITEM OF THE MONTH” is the motto T-Shirt with the message “I REALLY DON`T KNOW”. Screen printed on cotton.

I REALLY DON`T KNOW
The motive is not a contribution to the “new German culture of protest”. “I REALLY DON`T KNOW” stands for an attitude of a whole generation. It stands for disorientation in a world of sensory overload and for the question if one´s dreams can ever come true.
This is an uncertainty not marked by desperation, but by confident perplexity.

~
in the studio…
The slogan has another meaning to the designer Miriam Schaaf:
“I stuck this phrase on the window of my studio in summer 2010, because of too many people asking me what this whole thing is supposed to be.” Not satisfied at all with this answer many would-be buyers became real customers and even fans.

> ORDER T-SHIRT (black) HERE

> ORDER T-SHIRT (white) HERE

The Munich based fashion label SCHAAF is opening up it´s doors, at last!
Items of the current collection “You´re a woman, I´m a machine” will be offered as well as exclusive single- and SALE pieces of former collections by designer Miriam Schaaf. The SALE items will also be announced on the SCHAAF fansite on Facebook.

Exclusively Hand Made in Germany
Through the SCHAAF online store, only items hand made in Germany are going to be sold: The customer gets his chosen item in his size plus a personal guidance by Miriam Schaaf, if one wishes to. The process of producing on request makes little changes on the item possible, provided that it is an item from the current collection and not a SALE item – these will only be available while supplies last.

ITEM OF THE MONTH
In addition, there will be an exclusive release of a new garment every month in the category “Item of the Month”. One of six garments will be introduced and sold, so that a little collection is to be formed every six months.

The opening piece of “Item of the Month” in January is the motto T-Shirt with the message “I REALLY DON’T KNOW”.

store.miriamschaaf.com

SCHAAF Online Store featured in pale

We would like to wish you a wonderful and happy new year!
We are proud to announce that SCHAAF starts 2011 with the opening of an ONLINE STORE, which will be released in a few days.

Schaaf for Harvest “Young” Vest at SELECTISM