Schaaf for the first time designs trousers in a Girls- & Boys-Fit.
Item Of The Month in May 2011 are the trousers The Now Boys and The Now Girls.
The Now is the first item by Schaaf that offers in addition to the usual boys-version a cut for young women that has been adjusted to a girls-fit. This means that this month’s Item Of The Month is exclusively available as a pair.
The trousers The Now have captivating pleats, a low crutch and a debonnaire fit. The Now stands for the forward movement within progress. Miriam Schaaf again directly relates to her own person and the development of her fashion label. The powdery delicate shade of these trouser is a soothing and encouraging gesture in a gentle struggle against uncertainty. The advent of an alleviating period of transition and the turning point for a tactical vision.
The Now is the fifth item of Schaaf’s first Item Of The Month series, which will ultimately consist of six pieces, all of which are exclusively designed for the Schaaf online store.
Schaaf did a short Imagefilm for The Now:
Directed by: Tobias Knipf
Actors: Astrid Staudinger, Markus Seer
Location: Former S-Bahn-Station Olympiastadion Munich