As Item of January also the sweatshirt Nevermind stands for an attitude towards life: It refers to a human need for comfort negligence, which normally in everyday life with its demands and struggles can not be lived.
The new sweater from Schaaf is a subtle and wearable protest against this restriction. It gives the (too) often oppressed right to a liberating “I do not care” feeling a home.
Item of January: T-shirt "I REALLY DON’T KNOW"
In January 2011 “ITEM OF THE MONTH” is the motto T-Shirt with the message “I REALLY DON’T KNOW”. Screen printed on cotton.
I REALLY DON’T KNOW
The motive is not a contribution to the new German culture of protest. “I REALLY DON’T KNOW” stands for an attitude of a whole generation. It stands for disorientation in a world of sensory overload and for the question if one’s dreams can ever come true.
This is an uncertainty not marked by desperation, but by confident perplexity.
Happy 2011! Online store = Open!
We would like to wish you a wonderful and happy new year!
We are proud to announce that SCHAAF starts 2011 with the opening of an online store!
ONLINE STORE Miriam Schaaf = OPEN!
01 | 2011
The Munich based fashion label SCHAAF is opening up it´s doors, at last!
Items of the current collection “You’re a woman, I’m a machine” will be offered as well as exclusive single- and SALE pieces of former collections by designer Miriam Schaaf.
Exclusively Hand Made in Germany
Through the SCHAAF online store, only items hand made in Germany are going to be sold: The customer gets his chosen item in his size plus a personal guidance by Miriam Schaaf, if one wishes to. The process of producing on request makes little changes on the item possible, provided that it is an item from the current collection and not a SALE item – these will only be available while supplies last.
ITEM OF THE MONTH
In addition, there will be an exclusive release of a new garment every month in the category “Item of the Month”. One of six garments will be introduced and sold, so that a little collection is to be formed every six months.
The opening piece of “Item of the Month” in January is the motto T-Shirt with the message “I REALLY DON’T KNOW”.
Pressday Schaaf, 21.10.
Schaaf presents the latest collection You’re a woman I’m a machine on a common Pressday of monopolisten and “We Love PR” in Munich.
21.10.2010
Schaaf Pressday
10.00 – 19.00 Uhr
Flashbox/Blumenbar, Thalkirchnerstr. 10, 80337 München
Collections of the following labels will also be presented:
März, Carlos Santos, Patrick Mohr, Karioka, Luis Onofre, Fly London, F.Rau, CBY, Crust, White, Create Bike, Mizubasho, E-Bke, Meet2Moove
Feel welcome to join us!
monopolisten.org
New home!
We found a new home to create and produce new collections.
Come by for coffee:
S C H A A F
Landsberger Straße 51
80339 München
Image video: You’re A Woman – I’m A Machine
Tobias Knipf did this wonderful little fashion film for us. Music by Mt Sims. We say thank you!
Show video: You’re A Woman – I’m A Machine
Check out the video of the “You’re a woman I’m a machine” fashion installation.
Lookbook: You're A Woman – I’m A Machine
We proudly present our second collection “You’re a woman – I’m a machine” to you. It plays with Terminators and ballerinas and ends up in a great love story. Find out more and view the whole collection here →
Installation: You're A Woman – I’m A Machine
presented by So Not Berlin
21. May 2010
21h Show / Installation
22h Aftershow w/ VIGDR (So Not Berlin / MUC) €5.-
Bella Building
Isabellastraße 32
(Ecke Bauerstraße)
München
Show Review & Photos: You're A Woman – I’m A Machine
Thank you Lea!