As Item of January also the sweatshirt Nevermind stands for an attitude towards life: It refers to a human need for comfort negligence, which normally in everyday life with its demands and struggles can not be lived.
The new sweater from Schaaf is a subtle and wearable protest against this restriction. It gives the (too) often oppressed right to a liberating “I do not care” feeling a home.
Munich based photographer Tobias Knipf did this Shooting for the new SCHAAF-item, featuring lovely Avianna McKee and Markus Seer . Thank you!