As Item of January also the sweatshirt Nevermind stands for an attitude towards life: It refers to a human need for comfort negligence, which normally in everyday life with its demands and struggles can not be lived.
The new sweater from Schaaf is a subtle and wearable protest against this restriction. It gives the (too) often oppressed right to a liberating “I do not care” feeling a home.
Item of January: T-shirt "I REALLY DON’T KNOW"
In January 2011 “ITEM OF THE MONTH” is the motto T-Shirt with the message “I REALLY DON’T KNOW”. Screen printed on cotton.
I REALLY DON’T KNOW
The motive is not a contribution to the new German culture of protest. “I REALLY DON’T KNOW” stands for an attitude of a whole generation. It stands for disorientation in a world of sensory overload and for the question if one’s dreams can ever come true.
This is an uncertainty not marked by desperation, but by confident perplexity.