DetailsIMAGES & VIDEOS
I REALLY DON’T KNOW is SCHAAF’s unisex-streetstyle collection.
Originally, Miriam Schaaf adorned her shop-front with this message, written with tape, to express her generation’s feeling of volatility, it is the answer to this generation’s search of meaning, happiness and goals. I REALLY DON’T KNOW uses its own insecurity as a nutrient of undaunted energy. It epitomises the defiances and the boldness it takes to free oneself of the demands of a meritocracy, it is the armour of the progressive hero of the everyday.
The shop-front’s message polarised – and the idea, to print it on t-shirts was born.
At the moment, Schaaf also offers caps and totes with the signature IRDK lettering.