SCHAAF

ITEM OF THE MONTH in June 2011 is the cardigan FLUTTER in black and grey.

This unisex summer jacket features wide dolman sleeves and is manufactured from light jersey fabric. The sleeves’ hems are rolled up.

FLUTTER is the final piece of the first ITEM OF THE MONTH series. Each series consists of six individual collection pieces which are available exclusively in our very own Online Store. Den Laissez Faire-Charakter der kompletten Serie bringt FLUTTER ends this firt set of items while concluding the idea of laissez-faire style that the preceding pieces initiated.

Photography: Laura Kerscher
Models: Tanja Leithe, Benjamin Kamke

SCHAAF for the first time designs trousers in a Girls&Boys-Fit.

ITEM OF THE MONTH in May 2011 are the trousers THE NOW Boys and THE NOW Girls.

THE NOW is the first item by SCHAAF that offers in addition to the usual boys-version a cut for young women that has been adjusted to a girls-fit. This means that this month’s ITEM OF THE MONTH is exclusively available as a pair.

The trousers THE NOW have captivating pleats, a low crutch and a debonnaire fit.
THE NOW stands for the forward movement within progress. Miriam Schaaf again directly relates to her own person and the development of her fashion label. The powdery delicate shade of these trouser is a soothing and encouraging gesture in a gentle struggle against uncertainty. The advent of an alleviating period of transition and the turning point for a tactical vision.

THE NOW is the fifth item of SCHAAF’s first ITEM OF THE MONTH series, which will ultimately consist of six pieces, all of which are exclusively designed for the SCHAAF online store.

SCHAAF did a short Imagefilm for THE NOW :

Directed by: Tobias Knipf
Actors: Astrid Staudinger, Markus Seer
Location: Former S-Bahn-Station “Olympiastadion” Munich

ITEM OF THE MONTH in April 2011 is the festival bag WHATEVER

The cross-body bag is made on one side from kid leather and on the other from cotton. The bag’s straps can be adjusted to the desired length using simple knots. The bag’s flap may be worn on the front or on the back, and can be fastened with a latch.

The festival bag WHATEVER joins the typical Laissez-Faire character of the preceding ITEMs OF THE MONTH from SCHAAF.

> ORDER HERE

ITEM OF THE MONTH in March 2011: the “wrist guard” BEWARE. This “Wrist Guard” is consisting of polyurethane coated sweatshirt fabric, the loops are sewn together.

Wrist guards have already been in use in the Bronze Age. Equipped with a stone splint, it protected the wrists of the archers against the bow string.

The wrist guard BEWARE by SCHAAF will protect its wearer as well–against intimidating looks. BEWARE makes the wearer look tough and seductive at the same time. BEWARE nestles itself around the wrist; it is flexible and will become, by day as well as by night, your constant companion. It absorbs undesired, slight dampness of the hands. BEWARE does not interfere with working on a computer/keyboard, and can also, if you grip it, protect someone else’s hand (leading us back to “bow and arrow”).

> ORDER HERE

As ITEM of January also the sweatshirt Nevermind stands for an attitude towards life: It refers to a human need for comfort negligence, which normally in everyday life with its demands and struggles can not be lived.

The new sweater from SCHAAF is a subtle and wearable protest against this restriction. It gives the (too) often oppressed right to a liberating “I do not care” feeling a home.

SHOOTING

The munich based photographer Tobias Knipf did this Shooting for the new SCHAAF-item, featuring lovely Avianna McKee and Markus Seer . Thank you!

Styling: Saskia Hammen, Miriam Schaaf

In January 2011 “ITEM OF THE MONTH” is the motto T-Shirt with the message “I REALLY DON`T KNOW”. Screen printed on cotton.

I REALLY DON`T KNOW
The motive is not a contribution to the “new German culture of protest”. “I REALLY DON`T KNOW” stands for an attitude of a whole generation. It stands for disorientation in a world of sensory overload and for the question if one´s dreams can ever come true.
This is an uncertainty not marked by desperation, but by confident perplexity.

~
in the studio…
The slogan has another meaning to the designer Miriam Schaaf:
“I stuck this phrase on the window of my studio in summer 2010, because of too many people asking me what this whole thing is supposed to be.” Not satisfied at all with this answer many would-be buyers became real customers and even fans.

> ORDER T-SHIRT (black) HERE

> ORDER T-SHIRT (white) HERE