SCHAAF

zum Artikel: www.nahtlosblog.de

ITEM OF THE MONTH in April 2011 is the festival bag WHATEVER

The cross-body bag is made on one side from kid leather and on the other from cotton. The bag’s straps can be adjusted to the desired length using simple knots. The bag’s flap may be worn on the front or on the back, and can be fastened with a latch.

The festival bag WHATEVER joins the typical Laissez-Faire character of the preceding ITEMs OF THE MONTH from SCHAAF.

> ORDER HERE

SCHAAF beteiligt sich mit einer Sonderanfertigung der Motto-Reihe “I REALLY DON’T KNOW” an den heutigen Offiziellen Benefiz-Veranstaltung der Münchner Bürger für Japan.

Infos unter:
www.we-r-japan.de/spenden
www.aktion-deutschland-hilft.de

Infos zum Shirt:

Yukio Edano ist das Gesicht der Katastrophen-Aneinanderreihung in Japan, das teilweise im Stundentakt vor die Fernsehkameras getreten ist um neue Erkenntnisse im Fall Fukushima kundzugeben. Hierbei waren die Aussagen zum größten Teil nicht besonders informationshaltig oder nachvollziehbar und haben sich oft widersprochen.

Edano wirkte in der ganzen Informationsflut oft etwas verloren und machte den Eindruck, als wüsste er selbst nicht mehr, was die Wahrheit ist und was nicht.

Auf dem Hangtag des T-Shirts ist eine Reihe von Links aufgelistet, die die Absurdität seiner Auftritte veranschaulicht.

ITEM OF THE MONTH in March 2011: the “wrist guard” BEWARE. This “Wrist Guard” is consisting of polyurethane coated sweatshirt fabric, the loops are sewn together.

Wrist guards have already been in use in the Bronze Age. Equipped with a stone splint, it protected the wrists of the archers against the bow string.

The wrist guard BEWARE by SCHAAF will protect its wearer as well–against intimidating looks. BEWARE makes the wearer look tough and seductive at the same time. BEWARE nestles itself around the wrist; it is flexible and will become, by day as well as by night, your constant companion. It absorbs undesired, slight dampness of the hands. BEWARE does not interfere with working on a computer/keyboard, and can also, if you grip it, protect someone else’s hand (leading us back to “bow and arrow”).

> ORDER HERE

zum Artikel: stylemag-online.net

Prinz

Super Paper

Madame

As ITEM of January also the sweatshirt Nevermind stands for an attitude towards life: It refers to a human need for comfort negligence, which normally in everyday life with its demands and struggles can not be lived.

The new sweater from SCHAAF is a subtle and wearable protest against this restriction. It gives the (too) often oppressed right to a liberating “I do not care” feeling a home.

SHOOTING

The munich based photographer Tobias Knipf did this Shooting for the new SCHAAF-item, featuring lovely Avianna McKee and Markus Seer . Thank you!

Styling: Saskia Hammen, Miriam Schaaf

In January 2011 “ITEM OF THE MONTH” is the motto T-Shirt with the message “I REALLY DON`T KNOW”. Screen printed on cotton.

I REALLY DON`T KNOW
The motive is not a contribution to the “new German culture of protest”. “I REALLY DON`T KNOW” stands for an attitude of a whole generation. It stands for disorientation in a world of sensory overload and for the question if one´s dreams can ever come true.
This is an uncertainty not marked by desperation, but by confident perplexity.

~
in the studio…
The slogan has another meaning to the designer Miriam Schaaf:
“I stuck this phrase on the window of my studio in summer 2010, because of too many people asking me what this whole thing is supposed to be.” Not satisfied at all with this answer many would-be buyers became real customers and even fans.

> ORDER T-SHIRT (black) HERE

> ORDER T-SHIRT (white) HERE