SCHAAF

SCHAAF interviewed by Berlin Fashion TV

ITEM OF THE MONTH in July 2011 is the hooded scarf KELII in grey and charcoal.

SCHAAF developed this new kind of hooded scarf that is not only new in design, but also serves a great use: Protection. It’s a perfect match for every outdoor jacket that’s missing a hood (or needs a second). The Hawaiian term “Kelii“ translates to “leader” or “clan chief”, in a protective sense that is.

KELII starts the second ITEM OF THE MONTH series being it’s first piece. Each series consists of six individual collection pieces which are available exclusively in our very own Online Store.

Photography: Yves Krier
Models: Line, Markus Seer

SCHAAF präsentiert ihre neue Kollektion “DON’T TELL THE WORLD THAT WE KNOW 2012″ vom 06.-08. Juli auf der Fashion Week in Berlin.

SCHAAF c/o Projekt Galerie Showroom
Berlin Fashion Week

July 6-8 | 11-8 pm
Passarelle | O.G.1 a
Alte Staatliche Münze am Krögel 2
10179 Berlin

www.projektgalerie.net

ITEM OF THE MONTH in June 2011 is the cardigan FLUTTER in black and grey.

This unisex summer jacket features wide dolman sleeves and is manufactured from light jersey fabric. The sleeves’ hems are rolled up.

FLUTTER is the final piece of the first ITEM OF THE MONTH series. Each series consists of six individual collection pieces which are available exclusively in our very own Online Store. Den Laissez Faire-Charakter der kompletten Serie bringt FLUTTER ends this firt set of items while concluding the idea of laissez-faire style that the preceding pieces initiated.

Photography: Laura Kerscher
Models: Tanja Leithe, Benjamin Kamke

Spex

Blonde

Radl & Fashion Show 2011 – München, Kongresshalle

SCHAAF for the first time designs trousers in a Girls&Boys-Fit.

ITEM OF THE MONTH in May 2011 are the trousers THE NOW Boys and THE NOW Girls.

THE NOW is the first item by SCHAAF that offers in addition to the usual boys-version a cut for young women that has been adjusted to a girls-fit. This means that this month’s ITEM OF THE MONTH is exclusively available as a pair.

The trousers THE NOW have captivating pleats, a low crutch and a debonnaire fit.
THE NOW stands for the forward movement within progress. Miriam Schaaf again directly relates to her own person and the development of her fashion label. The powdery delicate shade of these trouser is a soothing and encouraging gesture in a gentle struggle against uncertainty. The advent of an alleviating period of transition and the turning point for a tactical vision.

THE NOW is the fifth item of SCHAAF’s first ITEM OF THE MONTH series, which will ultimately consist of six pieces, all of which are exclusively designed for the SCHAAF online store.

SCHAAF did a short Imagefilm for THE NOW :

Directed by: Tobias Knipf
Actors: Astrid Staudinger, Markus Seer
Location: Former S-Bahn-Station “Olympiastadion” Munich

Madame

Interview: Satellite Voices